“A delicious blend of business & the latest in culture served with wit and warmth. I feel like I'm the first to know anything worth knowing.” - Paid reader. If you need to get in touch with me, email emily@readfeedme.comToday’s newsletter is free because it’s sponsored by Oatly.Good afternoon, everyone. I spent last night gently folding my new pieces from Emily Dawn Long, and placing them in my Cannes Lions packing pile that has taken over my desk. If you haven’t had the opportunity to enter Emily’s fantastic studio, you should find your way over there this summer. Or see her in Paris later this month. The whole shopping experience feels like a Lower East Side version of that bird scene in Cinderella. Today’s newsletter includes: Noma is re-opening in Copenhagen, Greenwich Village is getting a new Japanese spa, Adam Friedland joins Spotify, and Mammoth Brands wants to acquire more CPG businesses. I am about to put a series of words together that nobody has ever typed out before: Last week, I moderated a panel called Everything’s a Cafe Now at an all-day summit on 23rd Street called Oatly Aftertaste. The conversation came easily to me because it touched on many topics I regularly write about in this letter, like how people spend their time and money and how luxury businesses create more customer tiers. I’ve covered how businesses, from Alaia to Bilt, have invested in their hospitality strategies and I was excited to speak to three women who were experts on the matter. Kate Diament (Montauk General Store), Sydney Wayser (Granada Echo Park), and Anjali Lewis (Air Mail Cafe) are all building businesses that check the box that even Starbucks wants in on: the third space. The third space does not run on mobile orders and customers wearing wired headphones while waiting for coffee. In it’s best form, a third space feels like a library or a town square or what most coffee shops were depicted as until 2013. People say Good morning, and maybe sit through several stages of the sun. Benefits of building a coffee shop that acts as a third space (as discussed in our panel conversation) include:
Common thread here is obviously people. As we spoke last week, it became clear that while more fashion, tech, and finance brands attempt to reverse-engineer the feeling of community, consumers can still tell the difference. The upside to the business is the ability to merchandise (Montauk General Store and Granada sell everything from records to luxury skincare) and advertise to loyal customers (The Air Mail Cafe’s Anthropic takeover had lines around the block). ☎️ Want me to cover a story in the newsletter?☎️ Have a tip for me?☎️ Need to tell me the Feed Me team something?Reply to this email or text the Anonymous Tip Line: (646) 494-3916
Feed Me is a daily business newsletter read by people who want an edge. From film directors to injectors, macro PMs to macro counters, lobstermen to aldermen, fuckboys to sex workers, cater waiters to skaters, publicists to arborists, metal traders to metal drummers, ranchers to Knicks City Dancers, they’re all reading Feed Me.Whether your scene is the orchestra pit or the barbecue pit, warehouse raves or data warehouses, call sheets or call options, sex parties or LAN parties, wine pairings or currency pairs, DEI or PEIs, academic panels or red light panels, SLT or BLTs, LARPers or DARPA or Prada Marfa, there’s a story for you at Feed Me.
|
