Pitch me your most interesting client right nowI've got two print assignments, opportunities to write about fascinating people, oh, and an update about my busted wrist.
Joni Sweet is a seasoned writer, editor, and content strategist with 15+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionals sharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Get detailed feedback from her on your next pitch with The Pitch Fix. Hi friends, Greetings from the other side of wrist surgery! (In case you missed it, my last newsletter shared that I broke my wrist. FUN!) I made it through the operation last Friday, and after several rough days, I feel like I’m well on my way to recovery. It hasn’t been easy though. The pain has been substantial at times and it has been hard to maintain my mental wellbeing. The many, many well wishes I've received from you all have really made a difference though. Thank you for that. The good news is that work seems to be a positive distraction right now (although I can't say one-handed typing has gotten any easier). And I’ve got a few assignments in the works that I’m hoping you can help with. Please see below, and look out for a more substantial newsletter from me later this month. xx Joni Can you help with these assignments?Personality-Driven Marketing for Travel Advisors (The Compass magazine)For an upcoming print issue of The Compass, I’m working on an article that will explore how travel advisors can improve their marketing by understanding different client personality types and tailoring their messaging accordingly. The article should help advisors recognize that travelers with similar demographics may respond to very different marketing approaches based on their motivations, communication styles and decision-making habits. While demographics such as age, income and location remain important, personality often plays a bigger role in how clients engage with marketing. I’m looking for the following experts to interview about this topic:
Interviews will be conducted via video chat in the next week or two. If you know someone I should speak to, please send me an email with a couple of sentences about their background as it relates to this topic ASAP. jonimsweet@gmail.com The Growing Trend of Nostalgia Travel/Vintage Americana (The Compass magazine)For an upcoming print issue of The Compass, I’m exploring the growing trend of nostalgia travel, where travelers seek out destinations, experiences and accommodations that reconnect them with the past. The article should help travel advisors understand what’s driving the trend and how they can tap into it when planning trips for clients. Though this might look different for each traveler, we’d like to lean into vintage Americana and US historic elements, with mentions of the 250th since it’s top of mind for many -- this could be Route 66 trips, US rail experiences and more. For this article I’m looking for:
Interviews will be conducted via video chat in the next week or two. If you know someone I should speak to, please send me an email with a couple of sentences about their background as it relates to this topic ASAP. jonimsweet@gmail.com Looking for fascinating people in travel, health, and wellness (Yahoo)As you know, I’m currently recovering from wrist surgery. While typing thousands of words isn’t exactly my superpower right now, Q&As are a format I can still produce relatively easily, so I’d like to write a few that will appear on Yahoo. I’m looking for introductions to fascinating experts, founders, researchers, authors, adventurers, and unconventional thinkers in the travel, health, and wellness space. Impressive bios aren’t the most important factor here (but the expert should have credentials and authority). What I’m really looking for are great stories and irresistible angles, centered around an expert. The best interviews help readers solve a problem, answer a question they’ve been wondering about, challenge a common assumption, or reveal something surprising. Think less “hotel concierge available to discuss travel trends” and more “I need to click on that.” A few examples of the types of angles that tend to work:
These are just a few ideas, though, and I’m confident your clients have even better ones for us to explore. If you’d like to pitch someone, please send:
Before you hit send, ask yourself: Would a busy reader stop scrolling to read this? If the answer is no, keep workshopping the angle. The more specific, surprising, useful, or conversation-worthy the pitch, the better. No firm deadline, but please reach out when you have a pitch prepared. jonimsweet@gmail.com You're currently a free subscriber to Joni Sweet's Press Opportunities & Media Insights. For the full experience, upgrade your subscription. |


