Mike Ashley’s Frasers has offered to buy Hugo Boss in a deal that would value the German brand at $3.1 billion.
Transform your team’s strategy with the new BoF Professional Knowledge Partnership, turning our market-leading journalism into tailored, actionable intelligence. Find out more.
Plus, as a registered member of our community, you have one free BoF Professional article each month. Click below to unlock any members-only story.
Inside Farfetch’s Strategy for a New Era of Luxury Experience
The luxury e-commerce sector has endured a reckoning over the last few years. Once defined by aggressive expansion and a “growth at all costs” mindset following the pandemic e-commerce boom, it has faced headwinds of slowing luxury spend, waning brand loyalty and strong competition for market share.
Farfetch, once an industry pioneer in the online multi-brand retail category, is emerging from a period of stabilisation and launching Farfetch First, a comprehensive service that aims to offer a seamless and convenient experience by introducing a free upgrade to next-day delivery on thousands of luxury items.
Now, BoF sits down with Stephen Eggleston, Farfetch’s chief commercial officer, to discuss the company’s vision for Farfetch First and how this evolved service will drive the luxury e-commerce experience forward.
